EBONY PORTER

STATE FARM HOME+ APP

A one-stop shop for State Farm homeowners, the Home+ app proactively helps homeowners maintain their biggest investment. As the sole content strategist, I laid the groundwork that allowed us to scale using AI, and united the app's end-to-end experience with a careful, research driven content strategy. 

THE XFINITY APP

The primary experience touchpoint for customers to manage all their Xfinity services. The app has 12 million+ users each month. Content design and strategy spans marketing new features to product adoption.

XFINITY MOBILE - FRONTLINE AGENT USER INTERFACE

Content design for XM360, the system used by Xfinity Mobile's Frontline team by in-store retail agents and customer service phone agents.

Mastery of technical processes was the key in developing user-first content to those under pressure, particularly for our non-native English speakers.

POWER WIZARD 

An electricity concierge service owned by NextEra Energy. As a start-up, every angle of the business required content. Web copy, brand guidelines, training manuals, and enrollment flows, were just a few areas where content was needed.