Overview cards sit on the overview tab, a space in the UX where users land after opening the app. These miniature advertisements stay on the overview tab for months and aim to highlight ways that customers can glean the most value from their plan and services. 

As the writer it's important to know the product or feature inside out so the copy can be distilled into as few words as possible. Minimalism also takes translation into account, with content translating into Spanish and Italian. When writing call to action buttons, I ensure the words take the user to the place that's expected.

Explainer pages, or learn pages, educate the customer about services they're already paying for, but aren't taking advantage of. The purpose of these pages is to simplify a complex concept, deliver a narrative that is easy to digest and exit the experience with a call to action. 

Advanced Security on the go's explainer page

As a major internet provider in the United States, online security is important to Comcast for its customers.

This learn page needed to reassure customers that by setting up a feature already included with their plan, they can protect themselves from bad actors, and retain their privacy and personal data no matter where they are using WiFi, particularly on unsecure networks. 

For a small monthly fee, Power Wizard's technology scrapes 1000s of electricity plans to find the best one for your household consumption. As a start-up company, Power Wizard needed an overarching brand strategy that included not only visual branding, but guidance on voice and tone. I touched on all aspects of marketing from mailers to billboards to referral programs to the development of their sales call center. I served as marketing manager, copywriter and eventually, UX writer. 

I began with the marketing archetypes, and Power Wizard was easily the magician. The service was a new concept to consumers, and I wanted to convey the ease that Power Wizard's technology would bring to a business notoriously confusing. The technology was flawless, so I brought confidence and ease into its voice.

The guideline lays the foundation of directness, trustworthiness, knowledge and charisma. This voice and tone was used across web content, marketing, customer communications, and eventually, into the scripts of our sales team.